With 300m autos and 250m bicycles on European roadways right now, rigidity among motorists and cyclists is at an all-time large. Championing all kinds of mobility, Ford produced the WheelSwap Digital truth experiment to help motorists to find out a bicycle owner’s point of view and vice versa.
copyright’s #24youhavethepower marketing campaign lifted consciousness of meningitis in teenagers, who've a substantial chance of getting the condition. With investigate exhibiting that 43% of teenagers might be probably to browse info from their favorite blogger or vlogger, the multi-channel campaign was spearheaded by influencers to engage with adolescents and parents about meningococcal meningitis and vaccinations
The Intercontinental Property Awards are split into regions and are judged every year. Each award region has its personal registration and entry portfolio deadline so you should definitely check these underneath.
Additional than just a news, this marketing campaign resulted in a very cultural & political milestone, as blanket protection was quickly accompanied by true, institutional adjust.
To make recognition and trial of new beverage Drinkfinity among the its viewers of aware urbanites, PepsiCo required to accomplish Minimize-by way of in an unconventional, Artistic way.
We created 100AbsolutArtists.ro, 1st arts curating platform exposing a hundred mounting artists with possible to vary Romania for the greater as a result of artwork. The model will become the 1st to present underrepresented voices a stage
The aim was to introduce a whole new merchandise of “Vilniaus duona” as well as a brand name-new classification of breads – oat bread. An unconventional tactic was useful for the solution start setting all consideration to interaction (no media spending budget/no adverts).
Opel’s marketing campaign motivated Ladies to go after a occupation in a very male-dominated office: car or truck revenue. Equivalent vacancies were put for built-up Way of life brand name Jade and Opel; very same content material, distinct layouts.
Roche unveils person stories behind eye catching figures that present Roche’s contributions to Culture. Rather then showing how much revenue Roche created or how many products they sold, the 2017 report productively mirrors Roche’s method of set people and innovation on the very Main of whatever they do – employing an easy but progressive interactive storytelling strategy.
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Gjenisdige Insurance coverage developed Birthual Fact - the whole world’s initial birth-preparatory film in VR. Gjensidige productively made a singular Instrument that assists parents put together for childbirth in a whole new way.
The panel of judges for the Global Property Awards is huge and consist of judges from various backgrounds and experience. We have now around 100 judges, divided up examining entries in all award types. Each choose is allocated entries which match their areas of expertise.
The Dutch government’s cybersecurity awareness initiatives weren’t resonating with the public. Our job was to transform an annual tech marketing campaign right into a multi-layered communications programme.
Heineken® labored with behaviour modify gurus to alter the psychology of consume motorists from the moment they enter read more the bar. Through a smaller-scale pilot analyze, Heineken® diminished drink-driving conduct by approximately 50%.